e7777 Privacy Policy –
Your Data, Handled with Care

This Privacy Policy ("Policy") is published by e7777 ("e7777", "we", "us", "our") and applies to all individuals who access, register on, or use the e7777 online gaming and sports betting platform ("Platform"), including players based in Pakistan and internationally.

This Policy describes in detail how e7777 collects, receives, uses, stores, shares, transfers, and otherwise processes personal data — meaning any information that identifies or could reasonably be used to identify a natural person — in connection with your use of the e7777 Platform.

By registering an account or continuing to use the e7777 Platform, you acknowledge that you have read this Policy and consent to the data practices described herein. If you do not agree to this Policy, you must discontinue use of the Platform immediately.

For the purposes of this Privacy Policy, e7777 acts as the data controller in respect of personal data collected through the Platform. As data controller, e7777 determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is conducted lawfully, fairly, and transparently.

If you have any questions about how e7777 processes your personal data, or wish to exercise any of your rights described in Section 10, please contact us using the details set out in Section 15 of this Policy.

e7777 collects personal data through a variety of means, including directly from you during registration and account use, automatically through your use of the Platform, and from third-party sources where applicable.

When you create an e7777 account, we collect:

• Full legal name
• Date of birth (to verify the 21+ age requirement)
• Email address or Pakistani mobile number (03xx format)
• Username and encrypted password
• Preferred currency (PKR)
• Residential address (may be requested during KYC verification)

To comply with our anti-money laundering obligations and age verification requirements, e7777 may request and retain:

• Pakistani National Identity Card (CNIC) — front and back copies
• Proof of address documentation
• Source of funds documentation (for players above defined deposit thresholds)
• Selfie or liveness verification image where required

We collect and retain records of all financial transactions conducted through your e7777 account, including:

• Deposit amounts, dates, times, and payment methods (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, USDT TRC20)
• Withdrawal requests, amounts, and processing status
• Bonus claims, wagering activity, and promotional participation records
• Wallet balance history

e7777 maintains records of all gaming and betting activity conducted through your account, including game sessions, bet amounts and outcomes, sports markets accessed, live casino participation, and session durations. This data is used for account management, responsible gaming monitoring, and regulatory compliance.

When you access the e7777 Platform, we automatically collect certain technical data, including:

• IP address and approximate geographic location
• Device type, operating system, and browser version
• Session timestamps, page views, and navigation patterns
• Referring URLs and search terms used to locate the Platform

We retain records of all communications between you and the e7777 support team, including live chat transcripts, support ticket content, and any emails exchanged. These records are maintained for quality assurance, dispute resolution, and regulatory compliance purposes.

e7777 uses your personal data for the following specific purposes:

• Account Creation and Management: Setting up and maintaining your e7777 player account, processing login authentication, and managing account settings and preferences.
• Service Delivery: Enabling you to access and use e7777's gaming, sports betting, live casino, and wallet services.
• Payment Processing: Facilitating deposits and withdrawals through JazzCash, EasyPaisa, bank transfers, and other supported payment methods in Pakistani Rupees.
• Identity Verification: Conducting Know Your Customer (KYC) checks to verify your age (21+ requirement), identity, and the legitimacy of funds.
• Regulatory Compliance: Meeting obligations under anti-money laundering (AML) regulations, player protection requirements, and our international gaming licence conditions.
• Responsible Gaming: Monitoring gaming behaviour to identify signs of problem gambling, enforcing self-imposed limits, and supporting players who use responsible gaming tools.
• Fraud Prevention and Security: Detecting and preventing fraudulent activity, account abuse, bonus exploitation, and security breaches.
• Customer Support: Responding to queries, resolving disputes, and providing assistance via live chat and email in Urdu and English.
• Platform Improvement: Analysing aggregated usage data to improve the e7777 platform, fix technical issues, and enhance the player experience.
• Marketing and Promotions: Sending promotional offers, bonus notifications, and relevant communications where you have consented to receive them. See Section 12 for opt-out options.

e7777 processes your personal data on the following legal grounds:

• Contractual Necessity: Processing required to fulfil our obligations under the e7777 Terms and Conditions, including account management, payment processing, and service delivery.
• Legal Obligation: Processing required to comply with applicable laws and regulations, including anti-money laundering requirements, age verification obligations, and our international gaming licence conditions.
• Legitimate Interests: Processing conducted for e7777's legitimate business interests, including fraud prevention, platform security, responsible gaming monitoring, and service improvement, where such interests do not override your fundamental rights and freedoms.
• Consent: Processing conducted on the basis of your explicit consent, including sending marketing communications and certain optional data collection activities. Where processing is based on consent, you retain the right to withdraw that consent at any time.

e7777 does not sell or rent your personal data to any third party. We may share your personal data with the following categories of recipients, strictly for the purposes outlined in this Policy:

We share necessary financial data with payment processors such as JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and relevant cryptocurrency network providers to facilitate your deposits and withdrawals. These providers are bound by their own privacy and security obligations.

Game providers supplying content to the e7777 platform (including but not limited to Evolution, Pragmatic Play, Play'n GO, and NetEnt) may receive technical session data required to deliver their games within our platform. These providers do not receive your personally identifiable account information.

Specialist KYC and AML compliance service providers may process your identity documents on e7777's behalf. These providers are data processors acting under our instructions and are bound by strict data processing agreements.

We may be required by law or by our regulatory licence to disclose your personal data to governmental, regulatory, or law enforcement authorities. Such disclosures are made only to the extent required by applicable law and in accordance with established legal procedures.

Our legal advisers, auditors, and accountants may access personal data on a need-to-know basis in connection with their provision of professional services to e7777. These parties are bound by professional confidentiality obligations.

e7777 uses cookies and similar tracking technologies on the Platform to enhance your experience and collect analytical data. Cookies are small text files stored on your device when you visit a website.

• Essential Cookies: Required for the Platform to function correctly, including maintaining your login session, remembering your preferences, and ensuring secure access to your account.
• Analytics Cookies: Used to collect aggregated data about Platform usage, page performance, and user navigation patterns. This information helps us improve the e7777 experience for all players.
• Preference Cookies: Remember your Platform settings and preferences to provide a more personalised experience on return visits.
• Security Cookies: Used to detect and prevent fraudulent activity and protect the security of your account and our Platform.

You may control and manage cookies through your browser settings. Please note that disabling essential cookies may impair the functionality of the e7777 Platform, including the ability to log in to your account. Non-essential cookies can be disabled without affecting core functionality.

e7777 implements a comprehensive range of technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and our servers
• Encryption of sensitive data at rest using industry-standard cryptographic algorithms
• Role-based access controls limiting internal access to personal data on a strict need-to-know basis
• Multi-factor authentication for all internal system access by e7777 staff
• Regular penetration testing and security audits by independent third-party specialists
• Real-time monitoring and intrusion detection systems across all platform infrastructure
• Secure key management practices for all cryptographic operations

While e7777 takes all reasonable steps to protect your data, no method of electronic transmission or storage is entirely infallible. You are responsible for maintaining the security of your own account credentials and should report any suspected unauthorised account access to the e7777 support team immediately.

e7777 retains personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention principles apply:

Upon expiry of the applicable retention period, your personal data will be securely deleted or anonymised so that it can no longer be associated with you as an identifiable individual.

Subject to applicable law, you have the following rights in relation to the personal data that e7777 holds about you:

The e7777 Platform is strictly intended for individuals aged 21 years and above. e7777 does not knowingly collect, process, or retain personal data from any person under the age of 21. If e7777 becomes aware that personal data has been collected from a person under the minimum age, we will immediately close the associated account and delete all related personal data.

If you are a parent or guardian and believe that a minor may have registered an account with e7777, please contact us immediately via live chat or at [email protected] so that we can take appropriate action promptly.

With your consent, e7777 may send you promotional communications about bonuses, new games, cricket betting promotions, and other platform updates via email or SMS to your registered mobile number.

You may withdraw your consent to receive marketing communications at any time by:

• Updating your communication preferences within Account Settings after logging in to e7777
• Using the unsubscribe link included in any promotional email
• Replying STOP to any promotional SMS message
• Contacting the e7777 support team and requesting removal from marketing lists

Opting out of marketing communications will not affect transactional messages related to your account, such as deposit confirmations, withdrawal notifications, and security alerts — these are sent as part of account management and cannot be disabled while your account remains active.

e7777 operates internationally and your personal data may be transferred to, stored, and processed in countries outside Pakistan. Where such transfers occur, e7777 ensures that appropriate safeguards are in place to protect your personal data in accordance with applicable data protection standards, including:

• Data processing agreements with all international service providers containing standard contractual clauses
• Transfers to jurisdictions offering adequate levels of data protection as recognised under our licensing framework
• Technical and organisational security measures applied consistently regardless of the country in which data is processed

If you would like further information about the safeguards governing international transfers of your personal data, please contact us using the details in Section 15.

e7777 reserves the right to update or amend this Privacy Policy at any time. Where changes are material, we will provide reasonable advance notice via email to your registered address or through a prominent notice on the Platform prior to the changes taking effect. The "Last Reviewed" date at the top of this Policy will be updated to reflect any amendments.

Your continued use of the e7777 Platform following the effective date of any updated Policy constitutes your acceptance of the revised terms. If you do not agree to the revised Privacy Policy, you must cease using the Platform and may request account closure by contacting our support team.

We encourage you to review this Privacy Policy periodically to stay informed about how e7777 protects and uses your personal data.

If you have any questions, concerns, or requests relating to this Privacy Policy or the personal data e7777 holds about you, please contact us through the following channels:

• Live Chat: Available 24/7 directly through the e7777 Platform — our preferred channel for urgent data requests and account-related queries. Average first response under 3 minutes.
• Email: [email protected] — for formal data access requests, erasure requests, or privacy concerns. Responses within 48 hours.

All privacy-related requests will be treated with strict confidentiality. We may need to verify your identity before fulfilling data rights requests to ensure we do not disclose personal data to unauthorised parties.